If you’re into natural skincare, odds are your vanity is already well stocked with argan oil and coconut oil; but according to experts, neither of these is the true holy grail. Lesser known but far more powerful, jojoba oil is the ingredient you should actually be obsessed with. And increasingly, people are catching on. In fact, according to stats from certified organic skincare brand Ogee, the jojoba oil market is expected to reach $254 million by 2024, as the mainstream cosmetic industry is recognizing its superpowers.
Cosmetic surgeon and skincare specialist Ryan Neinstein of NYC Surgical Associates says the cool thing about jojoba oil is that it’s compatible with all different skin types: normal skin, dry skin, acne-prone skin, and everything in between. As Ogee’s co-founder Abbott Stark explains, the ingredient is unique because it is actually a liquid crystalline wax, containing molecules that resemble the building blocks of the skin’s natural oils. “That’s why it offers such unique benefits,” he says.
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