“Fifteen years ago, if you weren’t in the Yellow Pages, you didn’t exist,” says Dr Ryan Neinstein, a New York-based plastic surgeon. “Five years ago, if you didn’t have a website, you didn’t exist. Now, if you’re not all over social media, people think you’re hiding something.”
Neinstein works in one of the richest neighbourhoods in the world: Manhattan’s Upper East Side. His job comes with many of the quirks and demands you might expect, particularly if you’ve ever watched an episode of Nip/Tuck. Club owners and agents across New York have him on speed dial, ready to demand his services at any time of the night if a celebrity customer cracks their head open while out on the razzle. He does some of these late-night quick fixes as “Godfather” treatments: no charge, just remember I did you this favour.
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