How to Connect with the Millennial Patient
Dr. Steve recently contributed an article to PlasticSurgeryPractice.com about how plastic surgeons can better connect with Millennials. An excerpt from the article can be found, below.
Millennials are more likely to explore potential dinner menus for date night or places to get their hair colored on Instagram than a standard website. Yes, they are also using social media to find their plastic surgeon. If your office isn’t using social media, it’s safe to say that you are limiting your reach to this group.
When millennials are browsing websites, they are likely browsing from their phone, not a desk-top computer. With this in mind, patient websites should be designed to be mobile-friendly to maximize effectiveness.
To read the full article.